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Something is eating your
margin. Quietly.

👇 Find out how pricing mistakes to everyday sales decisions add up.

💰 What’s eating into your margin? 💰

See what is happening, why it matters, and what better looks like:
“Just knock a bit off the price.” What’s happening 
Your team adjusts pricing to close the deal - quickly, often instinctively, and without seeing the full impact on margin. 

Why it matters 
Those small discounts don’t stay small. Across hundreds of transactions, they quietly eat into your margin. 

What better looks like 
Discounts are controlled as the sale is being created - with limits, approvals, and margin visibility built directly into the process, with a clear audit trail showing who changed what and when.
“What margin did we make on that?” What’s happening 
You only see margin after the deal is done - through reports, spreadsheets, or month-end reviews. 

Why it matters 
By the time you see it, it’s already too late to do anything about it. 

What better looks like 
Margin is visible as the deal is being built - so decisions are made in real time, not after the fact, with the right level of visibility for each role. 
“Hang on - I’ll check the price.” What’s happening 
Reps don’t always have the right pricing to hand, so they call the office, rely on memory, or work from outdated information. 

Why it matters 
It slows everything down - and leads to inconsistent pricing and missed margin. 

What better looks like 
Reps have instant access to accurate, customer-specific pricing - available wherever they are, so they can quote without calling back or second-guessing. 
“That’s what we charged last time.” What’s happening 
Pricing decisions are based on what was done before - not what should be done now. 

Why it matters 
Margins drift over time, and customers end up paying different prices for the same product. 

What better looks like 
Pricing isn’t left to individuals - it’s set, controlled, and applied consistently across every sale. 
“Just price it - they’ll take it.” What’s happening 
Reps prioritise speed and familiarity - getting the quote out quickly rather than stopping to consider margin. 

Why it matters 
Decisions are made without full context, so margin is often left on the table without anyone realising. 

What better looks like 
Margin is visible as the sale is being built - so reps can make informed decisions in the moment, not just fast ones. 
“That price should still be fine.” What’s happening 
Supplier costs, freight, and other inputs change - but those changes don’t always flow through to your pricing. 

Why it matters 
Margin slips before it ever shows up in the numbers. 

What better looks like 
Pricing updates automatically as costs change - so margin stays protected without manual updates or delays. 
“Is that offer still running?” What’s happening 
Promotions and special pricing aren’t always clear or applied consistently across the team. 

Why it matters 
You either lose margin - or create confusion for your customers. 

What better looks like 
Promotions are set and applied automatically - with the right pricing at the right time, clearly visible to your team. 
“We’ll sort the rebates at the end.” What’s happening 
Rebates are tracked separately, manually, or not at all - often outside your core system. 

Why it matters 
Margin you’ve already earned gets missed, delayed, or never fully recovered. 

What better looks like 
Rebates are tracked and captured automatically - built into your margin from the start, not managed separately or chased at the end. 
“That’s the best price we can get.” What’s happening 
Purchasing decisions are made without full visibility of supplier options, rebates, or true landed cost. 

Why it matters 
Margin is lost before the product even reaches your yard. 

What better looks like 
You don’t buy blind - you have full visibility of true cost, suppliers, and rebates, so every purchase protects margin. 
“I’ll just override it.” What’s happening 
Too many people can adjust pricing, often without clear rules or accountability. 

Why it matters 
Margin leaks through inconsistency, and it’s hard to track where or why. 

What better looks like 
Pricing is controlled through built-in permissions, approvals and role-based limits - so margin is protected without slowing your team down. 

See how your business stacks up

Use this checklist to spot leaks across your business 👉

Including:

  • Sales behaviour and decisions
  • Pricing and cost control
  • At the point of sale
  • Purchasing and rebates
  • Visibility and control
Screenshot 2026-05-06 at 15.47.51

Hungry for better margin?

Protect your margin in the moment - with the right system and controls in place.

Choose GenetiQ.

  • Built for LBM businesses - one system, end to end.
  • See true margin before every order is confirmed
  • Stop relying on spreadsheets for pricing decisions
  • Track rebates, pricing, and purchasing in one system
GenetiQ Multiscreen for Website-1

Why LBM businesses are switching to
GenetiQ

“We were able to tailor GenetiQ to fit exactly how we run our business.” 

DaveDakota County Lumber, USA

“GenetiQ puts us years ahead of competitors still using outdated systems.” 

ChristineChristmas Lumber, USA

 

Proud members of the LBM community

Stop giving margin away.
Start seeing it hit your bottom line.

 FAQ's

Are we really losing margin without realising it?

In most cases, yes.

It’s rarely one big issue. It’s the small, everyday things - pricing off old costs, missed rebates, quick discounts - that quietly chip away at it.

On their own they don’t look like much. Together, they add up fast. And most businesses only see it when they look back.

Can we fix this with better processes instead of changing systems?

Better processes help. But they don’t enforce themselves.

When things get busy, people fall back on what’s easiest - and that’s where margin starts to slip again.

For it to stick, your system needs to support those processes and back them up every time.

Does our team need to see margin for this to work?

No.

You control what people can see. Some businesses show margin, others don’t.

What matters is that the system is working in the background by setting limits, flagging issues, and guiding decisions - so the right thing happens without slowing anyone down.

We already have a system. Isn’t that enough?

Most businesses do.

The real question is what that system can’t do.

If you’re still relying on spreadsheets, running reports to understand what’s happened, or jumping between systems to get the full picture, it’s probably not giving you the control you need.

What does GenetiQ actually do differently?

It brings everything together in one place.

Pricing, purchasing, rebates, stock and finance all work as one system, so you can see what’s happening as you work and act on it there and then.

Instead of reacting after the fact, you’re in control in the moment.

How hard is it to move to GenetiQ?

Moving to a new system has its ups and downs - that’s just part of it.

With GenetiQ, you’re guided through it in phases, so you’re not trying to do everything at once. You start to see how it works in your business early on and build from there.

We stay close throughout - making sure everything lands properly and works the way you need it to.

You stay in control the whole way through.

Let’s take a closer look at
your margin!

Bradley Hartmann - LP People graphic

Book a quick, informal conversation with Connor or Sterling to understand where margin might be slipping — and what better could look like in your business.

What to expect:

  • A short call with one of our U.S. team
  • A chance to talk through how you currently price, sell, and purchase
  • A practical look at where margin is typically lost
  • If it makes sense, we’ll show you how GenetiQ handles it